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Launching & Scaling Disney+

2018-2020

Leading the Growth Design program that propelled Disney+ from 0 - 105M subscribers.

• Directed zero-to-one Design on identity, payment, profile and account surfaces for Disney+ launch across 13 device classes and into 4 global regions.

• Built a consumer-first approach with Product, Engineering, and Marketing across the enterprise to grow 105M subscribers in 2 years.

• Led growth design tactics - optimization, segmentation, and expansion - that grew MRR & AARPU 25% YoY.

Case study available

Disney+ Groupwatch

2019-2020

Nurturing innovation from concept through launch to adoption by tens of millions of guests.

• Partnered with Engineering to drive innovation by integrating user research insights with novel technology.

• Launched to acclaim from consumers and media for serving guests in the pandemic; adopted by 15% of Disney+ accounts (that's tens of millions of people).

Case study available

Disney Enterprise XD

2019-2023

Founding & leading design for Disney's streaming platform that saved $80M per year and unlocked 25% annual MRR growth.

• Reduced operational costs by $80M annually while enabling a 25% increase in MRR year-over-year.

• Built high-performing design teams through organizational development that **reduced attrition by 50% **and accelerated hiring efficiency by 80%.

• Established a unified design system and brand architecture across global streaming portfolio.

Case study available

ESPN

2017-2021

Leading Growth Design for ESPN+, and a vision for the future of streaming sports that grew 11M subscribers in Latin America.

• Launched ESPN+ and grew it to 21M subscribers in four years.

• Established Growth Design as a center of excellence within Disney, hiring the team, defining the mission, and engaging with teams across the enterprise.

• Grew subscribers and revenue with the introduction of Pay-per-view on ESPN.

• Led the design vision for the future of Streaming Sports, the foundation for STAR+ and ESPN D2C.

NHL TV & Mobile

2015-2018

Launching the NHL.tv streaming service and introducing product-led-growth for the official NHL app and website.

• Bootstrapped the UX Research practice for MLB and then Disney.

• Established Product-Led-Growth practices that increased video engagement 150% and ad impressions by 25%

Dynamo Podcast Platform

2013-2015

Leading the product, design, and engineering teams through a business transformation that drove ~40% revenue growth in subscriptions and advertising.

• Drove 37% YoY ad revenue growth by architecting patented programmatic advertising platform (US20170195373A1) for targeted podcast monetization

• Increased subscription revenue 42% YoY through development of comprehensive creator tools including analytics, educational content, and audio processing

• Acquired by iHeartMedia for $50M.

Case study available